The Power of Video Marketing

The power of video is not something that should be underestimated in modern marketing; video is a convenient tool in reaching a global audience. In a digital world where content is constantly competing for users’ attention, video is highly effective in attracting and retaining the interest of potential customers.

In 2014, video made up 60% of all consumer internet traffic (Cisco) and research shows that video consumption is growing year on year. Video can also attract two to three times as many monthly visitors and double the time they spend on your site (MarketingSherpa).

Our Top 5 Viral Videos

So, we’ve told you how great video is, but what a better way to show it than through the medium itself. See the true power of video marketing, through our top 5 viral videos of all time below:

5 – Prisoners Thriller Dance

Who doesn’t love a bit of Michael Jackson? This Thriller tribute by prisoners in a Filipino jail got people talking worldwide and even led to requests for performances of other hit songs.

4 – Susan Boyle’s Britain’s Got Talent Audition

Susan Boyle surprised the judges as well as just about the rest of the nation in her first audition of the hit show, Britain’s Got Talent. The Scot went on to finish second after her cover of ‘I Dreamed a Dream’ turned her into a YouTube sensation.

3 – Ok Go – The Treadmill Video

Ok Go’s music video for their track ‘Here It Goes Again’ provided an excellent return on investment for the band. The video received a Grammy Award for ‘Best Music Video’ in 2007 and a parody of the video even appeared on The Simpsons!

2 – James Corden’s Adele Carpool Karaoke

James Corden’s Carpool Karaoke has been hugely successful recently, and it hit new heights when British Superstar, Adele, featured on the show. The video racked up an astonishing 102 million views! Watch the clip which features Adele and James belting out some of the singer’s famous hits with some great banter in between.

1 – Charlie Bit My Finger

How could we not include this classic piece of viral video content?

The hilarious clip of two English brothers from 2007 now has a crazy 850 million views on YouTube and has been shared across numerous platforms. The pair involved received a great deal of media attention and even featured on UK breakfast show, Richard and Judy.

Video marketing for global audiences

Creating great video content is just the first step in the process. Your content needs to be localised in order to appeal to multilingual audiences. Providing content in multiple languages allows you to engage potential customers across the world by making them feel valued. Volcano City are video localisation experts, who take away the headache of video production. We take care of all aspects of video localisation, including graphics, voiceover and script translation. Contact us today to discuss your video project.


About us: Volcano City

Video production experts Volcano City design and create innovative multi-language video solutions, which makes localizing live streams and animated videos both cost-effective and technically efficient. Their IP solution provides fan engagement opportunities for brands through targeted content to multilingual audiences.

We love to hear from you!

+44 (0)131 553 4977
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