Seven great reasons why you should start live streaming NOW

There’s no doubt about it – live streaming is fast becoming one of the most powerful marketing tools around for amplifying your message, raising awareness of your brand and building great relationships with your customers.

But what are the real benefits and why should you be making it a vital component of your marketing strategy? Here are seven great reasons why you should get going with live streaming as soon as possible – and how to make it happen.

1. It’s immediate.

Fan engagement is the buzzword on everyone’s lips and live streams are one of the single-most effective ways to talk directly to online audiences in real time. From niche sports events to religious broadcasts, live streams put your viewers at the heart of the action and enable them to get involved directly with your broadcast through live chat, comments and feedback.

2. Set yourself free.

No matter where it is, a live event has geographical and physical restrictions, but streaming events live on the web makes your broadcast accessible to a worldwide audience. Live streaming means you are no longer hampered by your location and the size of your venue, you can now reach anyone, anywhere– all they need is internet access.

3. Go where your followers are.

in the last few years, social media platforms have enjoyed phenomenal growth and now boast audiences running into billions. Facebook already has 1.4 billion daily active users while YouTube, the birthplace of video, has some 1.3 billion users. Make your life easy by taking your content directly to where your fans are already hanging out – and that’s on social media.

4. Live streams can make you money.

The immediacy of a live stream gets viewers excited and motivated. You can leverage that excitement by facilitating online purchases while they’re watching. Religious organisations are finding online donations are a popular way for the faithful to feel involved while they’re broadcasting while in the fashion world, trendsetting Burberry live-streamed its biannual London Fashion Week show and then made the entire collection available for purchase immediately after the show.

5. There’s no limit to what you can live stream.

Live streams aren’t just a great way to generate buzz around your brand, they also enable you to bring your customers right inside your business. So you’re discussing ideas for a new product line or rebrand, set up the cameras and let your customers respond directly.

6. Get instant feedback

Sports and newscasters were understandably among the first to see the benefits of live streaming but the corporate world is catching up fast. The fact is, you can capture and stream anything, anywhere. If you’re talking about your product at an event, live stream it! Or give your customers an insight into how you run your business by taking them on a virtual tour of your workplace. Candid, behind-the-scenes broadcasts are very appealing and the growth of reality TV on a multitude of subjects has shown that almost any subject can engage and motivate viewers.

7. Everyone’s watching!

Streaming video already accounts for more than two third of all internet traffic and it’s estimated this will grow to more than 80% by 2020. In the USA alone, the number of digital video viewers is expected to top 232 million in the next couple of years. Half a billion people are already watching video on facebook every single day and networking giant Cisco believes that live video will account for 13 percent of all video traffic by 2121.
At Volcano City, we believe in empowering you step-by-step to accomplish your goals. Whether you need to live stream around the world simultaneously in multiple languages or broadcast to a single audience from a private corporate meeting, we’ll work hand-in-hand with you to offer guidance and overcome challenges.

We offer market-leading technology and services to make your live stream run smoothly, easily and without fail – every single time. With 10 years’ experience in live video production combined with a love of technology, passion for innovation and penchant for out-of-the-box thinking, we provide reliable solutions that will help substantially reduce your costs.

We love to hear from you!

+44 (0)131 553 4977
[email protected]

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